The Biggest User Generated Flop You’ve Never Heard Of
What follows is a big-time blind item chronicling one of the most colossal failures in user-generated marketing you probably haven’t heard about. I’m omitting the names of the actual players to protect...
View ArticleUnreliable Sources: The Perils of User Generated Content
In 1992, noted American essayist Gore Vidal published a now forgotten bit of cheerfully wicked blasphemy titled “Live from Golgotha.” The novel’s plot involves a malevolent computer hacker who is...
View ArticleCNN & CBS Fall Prey to Wayward Users
Yes, folks, it’s happening. The mad rush to capitalize on user generated content by major news networks is starting to bite them in their respective behinds. Earlier this week, AdAge reported people...
View ArticleRegulating User Info
The vast majority of online users are not aware of how companies are following their every move online. Tracking the sites the user visits and placing the user in specific categorys, allows companies...
View ArticleBlog Babel Bullies Big Media
Aside from posting an alliterative headline, I wanted to call your attention to some fairly incisive comments from News Corp media mogul Rupert Murdoch himself, regarding the power that user-generated...
View ArticleDid Hemingway Write The World’s First Tweet?
Legend has it Ernest Hemingway wrote the following line in response to a bar bet that he could write a complete novel in six words: “For sale: baby shoes, never worn.” Regardless of authorship, the...
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In 2015, wearable technology will widen consumer-messaging horizon
The strategists at Sensis continue to research the biggest trends that will impact this year’s digital landscape to share with you. Our pick this week? Wearable technology. As data flows back and forth...
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Facebook banking, smart devices, and social commerce: Here’s what you need to...
January’s almost over and if you haven’t caught up with the trends that will impact this year’s digital landscape, you better do it now. To help you out, the strategists at Sensis continue to research...
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Millennials, Music, Marketing
Millennials, Music, Marketing The last two weekends, all three combined for the ultimate West coast music festival, Coachella. By the time the dust settled on the Empire Polo Club grounds Monday,...
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